Aaron Wilson, CPC, ACC

My Story

I worked for years as an organizational change consultant, leading big enterprise transformations and major technology rollouts. It was the kind of work many professionals in my trade aim for throughout their careers.

Even when I was leading the biggest projects, I felt disconnected from my own work.

It wasn’t about capability. I was operating on autopilot, driven by habits and assumptions I’d never stopped to examine. The pressure dialed up every internal critic, every question about whether I was really adding value or just keeping up appearances.

That discomfort forced a question I couldn’t ignore:

If change management is about shifting behavior, why aren’t we talking about what’s happening inside each person?

Here’s what became clear: you can redesign a process, roll out new tech, or restructure teams. But if people don’t have the internal capacity to adapt, the change doesn’t stick. What looks like resistance is often just old wiring running the show.

Now, with AI accelerating everything, the pace of change is outstripping most people’s ability to process it. The gap between what’s demanded and what feels sustainable is widening.

That’s the gap I built yctc to address.

It’s not about helping people just get by. It’s about equipping them to lead themselves with the same clarity they bring to client work.

Every consultant I work with already has the raw material for mental fitness. The challenge is that most have spent years reacting to engagement pressures and firm culture, rather than making deliberate choices about how they operate.

My role is to help people spot these patterns and give them practical tools to shift them.

I use a framework called Positive Intelligence. It’s based on the idea that your mind has parts that work against you, called Saboteurs, and parts that support you, called your Sage. Mental fitness means noticing the Saboteurs and strengthening the Sage. It’s not therapy or motivation—it’s training, like working out but for your mind.

The consultants I work with aren’t broken. They’ve just been running on default, without a framework for changing the internal game.

That’s what I do.

Experience & Credentials

Former Organizational Change Management consultant for Fortune 500 to small businesses

Certificate with a black hexagon border, a green banner reading "PQ Certified Coach," and the text "Positive Intelligence Graduate" inside.
Badge with blue background displaying 'iPEC Coaching Certified Professional Coach (CPC)'
Certificate badge for iPEC Coaching, titled 'Certified Energy Leadership Index Master Practitioner (ELI-MP)' with a blue background.
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